Our Blog

How to Stay Classy in Your LinkedIn Profile Picture

“LinkedIn members with profile photos receive 14x more profile views than those without.” – LinkedIn

To drive visibility for your personal brand, a LinkedIn profile picture is a must. But how can you put your best foot forward and ensure the image you portray resonates with colleagues, recruiters, and potential employers?

Dress to Impress: Save your mountaineering and mud run photos for other social networks. Business casual and formal interview attire are your best bets for maintaining a professional appearance.

Focus on Your Face: Best practice recommends that your face should take up 60% of the photo frame. Avoid distance shots, group photos, or awkwardly cropped photos of you with your significant other.

Be Selective with Color: Choose a neutral background to emphasize your face and features. Then add in pops of subtle color with your clothing or accessories. Power colors like red, blue, and green are great go-to shades to portray confidence to your network.

Optimize to LinkedIn Specs: LinkedIn profile photos are 400×400. Your photo should work well within this space with strong resolution. If you’re cropping or resizing a photo to fit this spec, be sure the finished product still maintains high resolution and doesn’t appear overly-altered, pixelated, or “homemade.”

Be Authentic: Portray yourself as you truly are today. If you’ve lost 100 pounds, changed your hair color drastically, or a decade has passed since your last photo-op, take the time to update your professional photo. This is especially critical if you’re actively job searching so recruiters and prospective employers gain a true snapshot of you as a professional.

When In Doubt, Stay Simple: Classy looks effortless and your LinkedIn photo should follow this same vein. Below are a few great examples of winning LinkedIn photos from LinkedIn to serve as inspiration for your own shot:





Burchard & Associates is an executive search firm specialized in accounting and finance recruiting across all business sectors, including manufacturing, retail, wholesale/distribution, healthcare, financial services, and more.

If you’re searching for executive positions in the accounting or finance industries, be sure to check out the latest job postings on our website and LinkedIn!

Burchard & Associates provides a personal approach to accounting and tax recruitment for St. Louis and beyond. We are ready to listen to YOU.

Get in Touch